Beyonc é on the 2024 iHeartRadio Music Awards held on the Dolby Theatre in Los Angeles on April 1, 2024.
Michael Buckner|Billboard|Getty Images
Levi Strauss mobilized the Beyhive on Monday after teasing a attainable partnership with Beyonc é in a post on Instagram
The model identify’s shares shortly stood out after the improve and had been final up regarding 1% Monday.
The article consisted of an image of a feminine utilizing a stetson and driving a steed with the subtitle “INTRODUCING: A New Chapter.” Aside from the insinuations to Beyonc é’s latest cd, “Cowboy Carter,” Levi’s moreover labelled the tremendous star’s account within the article, sustaining buzz from her fanbase, known as the Beyhive.
Beyonc é’s nation cd, launched beforehand this 12 months, features a observe labelled “LEVII’S JEANS.”
Denim has truly been experiencing one thing of a rise of late, with model names resembling American Eagle and Abercrombie & & Fitch calling out the fad as aiding to resume gross sales.
Levi’s second-quarter earnings in June missed out on Wall Street’s gross sales assumptions, nevertheless the model identify’s administration has truly saved that the way forward for denims is sensible. CHIEF EXECUTIVE OFFICER Michelle Gass knowledgeable specialists as the event in denims’s enchantment has truly by no means ever been larger, particularly with clothes issues apart from trousers, resembling denims skirts or robes.
Representatives for Levi’s didn’t immediately reply to’s ask for speak concerning the capability Beyonc é partnership.
