CARLSBERG Malaysia is commemorating the social splendor of Sabah and Sarawak through a brand-new assortment of artist-designed product packaging that mixes Bornean heritage with elaborate rice artwork.
The limited-edition layouts, launched mixed with the upcoming Gawai and Kaamatan harvest celebrations, attribute symbolic parts particular to each state– from Mount Kinabalu and hornbills to orang utan and the audios of the sape (an ordinary lute).
The brewery’s Smooth Draught will definitely show the distinctive format on canisters and containers all year long, whereas layouts on its Danish Pilsner will definitely be available in April and May.
This notes the fifth successive yr of Carlsberg’s artist-edition assortment, with this yr’s layouts developed by Sabahan Nelson Lip and Sarawakian T. Bagak.
“Our new packaging celebrates the unity, gratitude and joy that define Kaamatan and Gawai,” claimed Carlsberg Malaysia promoting and advertising and marketing supervisor Olga Pulyaeva.
“We are proud to collaborate with local artists to truly Raikan Kebanggaan (celebrate the pride of) Sabah and Sarawak,” she included.
The Sabah- themed layouts for Smooth Draught spotlight the grandeur of Mount Kinabalu, whereas Sarawak’s attributes the hornbill over a longhouse.
For the Danish Pilsner selection, the visuals show the orang utan and the weird Rafflesia blooming plant in Sabah, whereas Sarawak’s model stimulates the rhythm of the sape and the frequent warmth of longhouse society.
To commemorate, the brewery will definitely prepare its “Carls Harvest Pesta” event at Farley Kuching from May 15 to 18, the place modern-day and commonplace celebrations collaborated.
Highlights include on-line efficiencies, dancing and songs, mixology workshops, rice artwork duties and freed from cost tuak bombs supplied each 2 hours.
Early company will definitely get a completely free container of Carlsberg, whereas advertising and marketing tasks in outlets will definitely use collectible Sabah and Sarawak- themed merchandise.
Participants likewise stand a risk to win rewards consisting of an Apple apple iphone 16 Pro, iPad Air 11-inch and Apple Watch Series 10.
