PAIRINGS of Chinese liquer (baijiu) with blended drinks, ice-cream and occasional stimulated style at EQ Kuala Lumpur, the place it was launched that Malaysia would lastly have a regional consultant for Wuliangye.
Tracing its background again to the Ming Dynasty (1368-1644), China’s earliest alcohol model title is making its mark on the worldwide market.To make it possible for Wuliangye’s gadgets get to a extra complete buyer base, the Sichuan district winery designated Luen Heng F&B Sdn Bhd as its predominant companion in Malaysia.
Guests on the launch of Wuliangye baijiu’s entry proper into the neighborhood market have been handled to fascinating Chinese social efficiencies showcasing customary songs instruments, a Sichuan face-changing act, and calligraphy.
Baijiu alcoholic drink to disclose the liquer’s flavour risk.
They likewise had a possibility to trade sights concerning the model title’s future development in Malaysia with Wuliangye rep Xiong Shaodong.
Luen Heng F&B dealing with supervisor Datuk Kenneth Soh acknowledged, “We are honoured to change into Wuliangye’s official distributor in Malaysia.
“We believe that with Wuliangye’s exceptional quality and rich cultural heritage, we can work together to explore a vast market.”
