PC Jeweller Expands into African Mining Amid Market Downturn
Despite a market downturn on February 24th, PC Jeweller’s share price saw a marginal increase after announcing expansion into Africa.
- The company has incorporated PCJ Mining SARL in the Republic of Chad.
- PCJ Mining SARL will focus on precious metal ore extraction, mineral exploration, and related activities.
- The entity is a step-down subsidiary via PCJ Gems & Jewellery Limited, holding 66% ownership.
- PCJ Mining SARL has a paid-up capital of 1,000,000 CFA francs and has not yet commenced commercial operations.
- The move signals PC Jeweller’s diversification into upstream precious metal activities, despite core jewellery business struggles.

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